UU

Metric Name

Upsell Users

Metric Family

Recurring Revenue

Metric Definition

Existing customers who've upgraded their subscriptions to a higher-tier plan

Formula

Upsell MRR = Number of Users Who Upgraded

Application

Helps measure upsell strategies on overall revenue growth. Helps determine which customer segments are most willing to upgrade their plans. By studying these different segments it provides insights into the features most appreciated by those upgrading. Understanding the motivators of upsells it provides insight into which marketing are successful.