SU

Metric Name

Starting Users

Metric Family

Recurring Revenue

Metric Definition

Represents the number of users who are actively using the service at the beginning of a specific period

Formula

Starting Users = Total users at the End of Previous Period

Application

This metric can be used to benchmark growth in future periods. Comparing this metric over a number of periods, trends can be discovered in user acquisition and retention. Comparing starting users to ending users during a period helps generate an idea on whether or not certain marketing and customer retention strategies are successful.