NUR

Metric Name

New User Retention

Metric Family

Bookings

Metric Definition

Measures the percentage of newly acquired users who continue to use a service over a specific period.

Formula

New User Retention Rate = ( Number of New Users Retained at End of Period / Number of New Users Acquired at Start of Period ) X 100%

Application

Provides insight into how effectively a company is retaining its new customers, which is crucial for long-term growth and revenue stability. High new user retention rates indicate that the onboarding process, product value, and the initial customer experience are effective.