ARPUGR

Metric Name

Average Revenue Per User Growth Rate

Metric Family

Bookings

Metric Definition

Measures the rate at which the average revenue per user is increasing or decreasing over a specific period.

Formula

ARPU Growth Rate = (ARPU current period - ARPU previous period / ARPU previous period) X 100

Application

Helps in understanding the impact of pricing strategies, upselling, cross-selling, and customer engagement efforts.