Growth Rate TCV

Metric Name

Growth Rate Contract Value

Metric Family

Bookings

Metric Definition

Total revenue from customer contracts over their duration

Formula

Growth Rate TCV = (End TCV - Start TCV) / Start TCV

Application

Provides insight into the company's ability to grow its revenue from both new and existing customers by signing higher-value contracts. A consistent increase in TCV growth rate is a positive indicator of business expansion.