GUR

Metric Name

Gross User Retention

Metric Family

Bookings

Metric Definition

Measures the percentage of users who remain subscribed to a service over a specific period, without accounting for any new users acquired during that time.

Formula

Gross User Retention Rate = ( Number of Users Retained at End of Period / Number of Users at Start of Period ) X 100%

Application

This metric focuses solely on retaining the existing customer base and provides insights into customer satisfaction and the effectiveness of retention strategies. High retention rates are a positive indicator of long-term growth potential.