ARPNLGR

Metric Name

Average Revenue Per New Logo Growth Rate

Metric Family

Contracted Revenue

Metric Definition

Measures the percentage change in the average revenue generated per newly acquired logo over a specific period

Formula

ARPNL Growth Rate (%) = ( ARPNL current - ARPNL previous / ARPNL previous )

Application

Provides insight into how the revenue contribution from new customers is evolving, indicating the effectiveness of acquisition and onboarding strategies. Consistent growth of this metric exemplifies a strong and improving revenue model.