Recurring Revenue

New MRR

Metric Name

New Monthly Recurring Revenue

Metric Family

Recurring Revenue

Metric Definition

Measures the amount of monthly recurring revenue generated from new customers acquired within a specific period.

Formula

New MRR = Total Monthly Revenue from New Customers Acquired within the month

Application

Tracks revenue growth as a result of new monthly recurring revenue. Consistent growth in New MRR represents a growing customer base.

Previous
ARR Growth Rate