Churned MRR

Metric Name

Churned Monthly Recurring Revenue

Metric Family

Recurring Revenue

Metric Definition

Represents the monthly recurring revenue lost from customers canceling their subscriptions

Formula

Churned MRR = Revenue lost from customers who left during the month

Application

Tracking churned MRR helps measure customer retention and churn rates on a monthly basis. High churned MRR could be a sign of poor market fit or poor customer retention strategies