Recurring Revenue

Total MRR

Metric Name

Total Monthly Recurring Revenue

Metric Family

Recurring Revenue

Metric Definition

Measures the total predictable revenue generated from all active subscriptions on a monthly basis

Formula

Total MRR = Starting MRR + Net New MRR

Application

Provides a clear picture of revenue health and growth over time. A steady increase in total mrr can attract more investment.

Previous
Net New MRR