DU

Metric Name

Downsell Users

Metric Family

Recurring Revenue

Metric Definition

Existing customers who've downgraded their current subscription

Formula

Downsell Users = Number of Users Who Downgraded

Application

Helps understand the impact on revenue when current customers downgrade. Helps highlight areas in the product which need improvements to prevent downgrades. Understand which segments are most likely to downgrade and make improves to target said segments.