ARPLGR

Metric Name

Avergae Revenue Per Logo Growth Rate

Metric Family

Contracted Revenue

Metric Definition

Measures the percentage increase or decrease in the average revenue generated per logo over a specific period

Formula

ARPL Growth Rate (%) = (ARPL current - ARPL previous / ARPL previous period) X 100

Application

Crucial for understanding how the value derived from each customer account changes over time, indicating the effectiveness of pricing strategies, upselling efforts, and customer retention initiatives. A consistently high or increasing growth rate indicates a strong and improving revenue model.