GRU

Metric Name

Growth Rate of Users

Metric Family

Recurring Revenue

Metric Definition

Measures the increase or decrease in the number of users over a specific period

Formula

Total Users at End of Period - Total Users at Start of Period / Total Users at Start of Period

Application

Determine how well the company is performing in terms of user acquisition and retention. Finding periods of users growth can help highlight initiatives that have had success in acquiring and maintaining users. Growth rate of users can be used to benchmark against competition in target market. All in all, it gives a clear picture about user growth for a company.