NARPU

Metric Name

New Average Revenue Per User

Metric Family

Bookings

Metric Definition

Average revenue generated from new users or customers during a specific period

Formula

New ARPU = Total Revenue from New Users / Number of New User

Application

Provides insights into the initial value of new customer acquisitions and effectiveness of recent sales and marketing efforts. If new ARPU is high, it may justify increased investment in customer acquisition efforts targeting specific segments or channels.