ARPNU

Metric Name

Average Revenue Per New User

Metric Family

Bookings

Metric Definition

Measures the average revenue generated from each new user acquired over a specific period

Formula

ARPnU = Total Revenue from New Users / Number of New Users

Application

Provides insights into the immediate financial impact of newly acquired customers and help evaluate the effectiveness of customer acquisition strategies. Can be used to assess the impact of pricing strategies, promotions, or discounts on new customr revenue.