ARPNUGR

Metric Name

Average Revenue Per New User Growth Rate

Metric Family

Bookings

Metric Definition

Measures the rate of change in the average revenue generated from new users over a specific period.

Formula

( ARPNU current - ARPNU previous / APRNU previous ) X 100

Application

Judges the effectiveness of pricing strategies and precieved value of companies products. by new users. A consistent rate in this metric could mean a business has the ability to be scaled.