ARPNL

Metric Name

Average Revenue Per New Logo

Metric Family

Contracted Revenue

Metric Definition

Average revenue generated from newly acquired logos during a specific period.

Formula

ARPNL = Total Revenue from New Logos / Number of New Logos

Application

Conceptualizes the revenue generated from new customers and evaluating the effectiveness of acquisition strategies. Growing or high ARPNL could mean a company has a growing customer base and effective customer acquisition strategies